About Us

OUR BRAND STORY

In the year 2016, a vision took shape when MyChef’s was born with an ultimate goal, that is, to “Make Life Tasty”. As a brand dedicated to enriching everyday moments with flavour and fun, MyChef’s has carved a delectable niche in the snacking world. The brand name “MyChef's” derives from the abbreviation of “My” which represents Malaysia combining with the word, “Chef”, which represents Malaysia’s Chef.

At MyChef’s, we believe that life is too short for bland and boring snacks. With our commitment to taste innovation and quality, we offer a range of mouthwatering products that keep our consumers’ taste buds dancing with a wide selections of crispy potato chips, tantalizing crackers, and refreshing beverages, and many more. Each of our product is a testament to our relentless pursuit of taste perfection.

Our journey has been fuelled by our steadfast dedication to delivering enjoyable and delightful snacks that bring joy to every bite. We understand that the heart and soul of any gathering or celebrated occasion, be it big or small, snacks make it more fun. From movie nights at home to picnics in the park, MyChef’s products have become a vital element of people’s lives.

MyChef’s is more than a brand, it is a symbol of flavour, quality, and the little moments in life that bring us fun and happiness. With every bite, we aim to make our consumers’ life tastier, and we aim to continue this journey of flavour exploration with our consumers, not just in Malaysia, but overseas as well.

As part of our expansion strategy in the near future, we are excited to build upon our commitment to creating novel and enjoyable snacking experiences by introducing even more diverse categories of snacks and beverages. MyChef’s vision extends beyond the ordinary, aiming to be a pioneer in the industry by continually pushing the boundaries of innovation and taste.

By investing in research and development, we aspire to unveil unique and enticing products that captivate consumers and add an extra layer of excitement to their snacking rituals. MyChef’s aims to be at the forefront of the market, ensuring that our brand remains synonymous with creativity, quality, and the joy of discovery in every bite and sip.